Firefly effectively acted as a consultant to a 'high street name' TV brand, enabling them to define their new product roadmap to remain competitive. We also advised them as to the principal's future product and feature integration plans. The brand then specified these as required features and included the principle's chip in their RFQ to their ODM in Turkey.

Meanwhile Firefly worked in parallel with the ODM, acquainting them with the latest software so that they stayed ahead of the design curve, and were thereby ready to respond immediately to the RFQ when it was issued.

Such 'push and pull' strategies have proved remarkably effective in ensuring that the principal's voice is heard from product concept and throughout the subsequent decision chain.