Having engaged with a major channel brand that supplied over 2 million MP3 players utilising a competitor System on Chip, Firefly identified features and quality aspects that would help the brand to grow.

The channel brand switched to the Firefly recommended solutions. We then identified suitable ODM and case tooling companies, and made sure production coincided with the consumer's traditional buying window. As part of our end-to-end service we also helped generate well-timed press releases that further developed the principal's foothold on the European market.