For over 20 years Firefly Technology has represented hi-tech semiconductor manufacturers

Complementing the existing OEM sales team and distribution channels, we develop new business for our Principals by creating demand and exploring new markets.

Our history

Founded in 1996, Firefly Technology’s reputation as one of Europe’s leading advanced semiconductor technology representatives is based on complete focus and extensive industry experience. Originally, we sold high-value mixed-signal ICs to the UK military and aerospace markets. Growing fast, we then sold complex SoCs to the consumer audio and video industries, expanding our experience to include RF, power, FPGAs and digital ICs to a broad range of markets. From those roots, we’ve gone on to become incredibly successful at breaking into new markets by leveraging our wide customer base.

Dedicated, keen and focussed, we now have ongoing representative agreements with AMD, International Rectifier, Xilinx and more. We take full responsibility for their marketing and demand creation within the region; just as we do for all our Principals. Acting as an outsourced sales and support team, we ‘own’ their whole product eco-systems from pre-sales and evaluation boards through to software development kits and third-party solutions.

Massively experienced in Embedded, Video, RF and Power, we love selling our Principals’ technology both in the UK and throughout Europe.



Firefly represents some of the worlds leading embedded technologies in Europe, acting as their external sales force in the region. Each technology line compliments the other, unlocking new sales potential for our suppliers, and allowing them to explore new markets for their technology.



Firefly has represented companies in the RF & Power markets for the last two decades, and has built firm relationships with customers in tier 1 military, space, and avionics applications. Suppliers can trust Firefly to represent their RF & Power products at the highest standard, with the top tier of customers.



AMD is shaping the future of embedded computing with processors that empower embedded designers to create amazing visual experiences on incredibly small devices.

With the release of their new Zen2 architecture, AMD continues to increase market share in the x86 CPU marketplace. AMD have married their Zen core with their exciting graphics engine to launch the truly amazing V2000 SoC product family for the embedded market space.

The Zen architecture is also at the heart of the EPYC processor family with ROME taking market share in the server space. This is due to EPYC’s industry-leading performance, with the most cores, memory, and I/O.


Advances in artificial intelligence, increasingly complex workloads, and an explosion of unstructured data are forcing rapid evolution of the data centre. Xilinx Alveo™ platforms are powering this revolution through adaptable acceleration of compute, storage, and networking.

CoreAVI is the global leader in architecting and delivering safety critical graphics and compute software drivers and libraries, embedded ‘system on chip’ and discrete graphics processor components, and certifiable platform hardware IP. CoreAVI’s comprehensive software suite enables development and deployment of complete safety critical solutions for automotive, industrial and aerospace applications requiring certification to the highest integrity levels coupled with full lifecycle support. CoreAVI’s solutions support both graphics and compute applications including safe autonomy, machine vision and AI in the automotive, unmanned vehicle and industrial IoT markets, as well as commercial and military avionics systems.

Analogix’s SlimPort VR controllers drive the most powerful AR/VR headsets, enabling high-performance transmission of video, data, and power between source and the display.



International Rectifier had a history of over 60 years of semiconductor power innovations prior to its acquisition by Infineon Technologies in 2014.  Today, the HiRel Products group remains one of the market leaders in high-reliability products, servicing the unique needs of the aerospace, military and defence markets worldwide.  Together with their standard discrete semiconductors, IR HiRel produces families of radiation-hard mosfets, DC-DCs and complex EPCs.

O2Micro provide battery management solutions for mobile applications such as: power tools, handheld vacuum cleaners, electric bikes and other rechargeable battery-powered products, enabling longer battery operating time.



Aidan Baker
Military & Aerospace

Georgo Blesson

Cabling & Aerospace

Simon Cox

Digital Signage & Embedded

Tabitha Smith

Internal Sales Support

Tim Williams

Industrial & Networking